“I’m delighted to recommend Mike, whose impact on Verizon’s marketing organization has been nothing short of transformative. In the time we worked together, Mike consistently proved to be the rare strategist who can set a bold vision. Mike reshaped Verizon’s integrated marketing approach across six distinct brand portfolios, guiding brand strategy, positioning, and messaging so each business stayed ahead of shifting consumer behavior and aggressive competitors. The clarity of those frameworks helped teams align quickly and freed resources to focus on creative execution. A key project was the “Tax Time” campaign, where Mike blended compelling brand storytelling with hard-hitting performance marketing. He helped my team to leverage dynamic creative optimization and real-time analytics, and the program delivered measurable lifts in awareness, consideration, and direct sales for flagship partner brands such as Apple and Samsung. Seeing an opportunity to modernize Verizon’s lower-funnel efforts, Mike worked with my team to lead an AI-driven personalization initiative across major retail partners. The automated workflows he championed tightened the digital funnel, sharply increased engagement, and materially improved ROAS. All while simplifying life for the channel teams. Beyond the numbers, Mike fosters a culture of experimentation, accountability, and shared success. He was great at translating complex data insights into language that creatives, analysts, and executives alike can act on, and they rally cross-functional partners around a common goal. Any organization with intent on elevating its brand and performance marketing in tandem would be fortunate to have Mike”
?????????????, ?????????????, ?????????
????????? 5K ??
??????????????? 500 ??
????????? 5K ??
??????????????? 500 ??
?????????
I’m a global marketing leader with over 20 years of experience helping some of the…
???????
-
Sixteen years ago, I landed in Shanghai with nothing but a backpack and a dream to start an agency. Today I leave with the love of my life, two…
Sixteen years ago, I landed in Shanghai with nothing but a backpack and a dream to start an agency. Today I leave with the love of my life, two…
?????? Mike Mou
-
Need to say more? We walked away with Gold in Lead Generation, Silver in Martech, Bronze in CRM, and Silver for Agency Team at this year’s…
Need to say more? We walked away with Gold in Lead Generation, Silver in Martech, Bronze in CRM, and Silver for Agency Team at this year’s…
?????? Mike Mou
-
Word’s out. Somehow, out of over 400 applicants, I’m among the 30 to be selected as a 2025 Cannes Can: Diversity Collective Ambassador for Cannes…
Word’s out. Somehow, out of over 400 applicants, I’m among the 30 to be selected as a 2025 Cannes Can: Diversity Collective Ambassador for Cannes…
?????? Mike Mou
?????????????????????
-
Banyan Group
?????????????????????? Mike
????????? ?????????????? ??????? ?
????
????????????????????????
????????
-
Marketing of Consumer Goods in Asia
-
???????????????????????
-
2021 Cannes Lions International Festival of Creativity
Cannes
P&G, Tide - Laundry Night
Gold and 2 Silvers -
2021 Clio Awards
Clio
P&G, Tide - Laundry Night
Gold -
One Club - Silver (Strategy)
One Club
P&G, Tide - Laundry Night
-
Effies Greater China - Merit Award (Strategy)
Effies Greater China - Merit Award
Nike Festival of Sport
-
ROI Festival - Silver (Strategy)
ROI Festival
Nike Festival of Sport
????
-
English
?????????????????????????????????
-
Mandarin
????????????????????????????
??????????????????????
????? 13 ?????????? Mike
???????????????????????????????? ? ??? Mike
-
What. A. Night. Huge THANK YOU to everyone who joined us for the VIP launch of my collaboration with Vista Walkerhill at the SKYARD rooftop garden…
What. A. Night. Huge THANK YOU to everyone who joined us for the VIP launch of my collaboration with Vista Walkerhill at the SKYARD rooftop garden…
?????? Mike Mou
-
Looks like I’ve got a seat at the APAC Effie Awards jury table this year. Part excited, part intimidated — but mostly curious. It’s a great chance…
Looks like I’ve got a seat at the APAC Effie Awards jury table this year. Part excited, part intimidated — but mostly curious. It’s a great chance…
?????? Mike Mou
-
Health Advertising is boring? Think again. I want to share a very well crafted campaign from the Health Promotion Board – You Can’t Trust Your…
Health Advertising is boring? Think again. I want to share a very well crafted campaign from the Health Promotion Board – You Can’t Trust Your…
?????? Mike Mou
-
OpenAI CEO Sam Altman reveals how to create a GPT app in under 4 minutes, no coding needed. ?? This marks a major tech shift, enabling anyone to…
OpenAI CEO Sam Altman reveals how to create a GPT app in under 4 minutes, no coding needed. ?? This marks a major tech shift, enabling anyone to…
?????? Mike Mou
??????????????????????
-
Piper Dolan
???????????? -
Gavin May
Freelance Strategy Leadership
???????????? -
Kristina Jenkins
???????????? -
Sam Renbarger
Strategist & Creative Brand Consultant | Strategy Dept Head
???????????? -
?? Deyvis Rodriguez-Luther
???????????? -
Collin Douma
???????????? -
Jen Costello
???????????? -
Chip Walker
???????????? -
James Lou
???????????? -
Jonah Fay-Hurvitz
????????????